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Make-up Genius by L'Oréal Paris

Make-up Genius by L'Oréal Paris

Can you imagine trying on hundreds of makeup looks in a matter of minutes? McCann Beauty Team partnered with L’Oréal Paris to design Makeup Genius. It’s the 1st virtual makeup app that allows you to apply an infinite range of L’Oréal Paris products instantly! For the 1st time, you can move, smile, pucker up and even wink: the makeup follows your facial expressions as if you are actually wearing the makeup in real life. Virtual makeup has never looked so real! Maybe that’s why upwards of 10 million people have downloaded the app and tried out a colossal 25 million different looks.

  • Director's cut
  • TVC
  • Print
  • Digital video


  • 9 x Cannes Lions
  • 3 x Clio Awards
  • 9 x Eurobest
  • 2 x Lovie Awards
  • 3 x LIA Awards
  • 3 x Cristal Festival
  • 2 x Andy Awards
  • 2 x New York Festival World’s best Advertising
  • 7 x One Show
  • 4 x D&AD
  • Grand Prix Stratégies Du Brand Content
make-up genius app preview

Others projects

A.S. Adventure, Nice, Retail, McCANN

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