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Subway –You’re the chef!

McCann Paris helped SUBWAY® reboot its brand with a new communication platform and a new signature - SUBWAY®, You’re the chef! – leveraging its core strength: sandwich personalization. The campaign reminds people that asserting your individuality is a way of life. This message is carried by people who have freed themselves from the rules and blaze their own trail with vivid creativity. This cinematographic film celebrates people who bring custom craft even further, applying it to their own creations, making them a unique piece of art. They proudly introduce their SUBWAY® creation, created from millions of possible combinations and invite the public to create, customize their own sandwiches, and share their masterpiece on social networks.

  • Film TV - Print
subway_1 Subway_2

Others projects

#OMALAFOLIE, McCANN, L'Olympique de Marseille


OM Nation McCANN Olympique de Marseille



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