At a cocktail or a diner party who can resist an Aoste ham ? The new Aoste communication platform ‘Irrésistible tentation ‘ (irresistible temptation in English) was born from this idea. Through this television film that is filmed like a music video, Aoste, one of the leaders of the market, makes a communication comeback. A charming server danses through a crowd to the tune of « Chick Habit » by April March, in order to keep the mouthwatering partygoers away from his precious Aoste ham. But one of the charming attendees is particularly determined… Directed by Sébastien Petretti with Partizan, this cinematographic short film gives the brand a more modern feel and reaffirms the brands premium positionning.
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