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Girls of paradise, McCANN, Mouvement du Nid
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Girls Of Paradise, behind the prostitution

Most clients of prostitution do not realize that even if they are not the direct criminals behind attacks on prostitutes, by simply participating in this system they are allowing such atrocities to occur. We created a fake escort website, GIRLSOFPARADISE.SEX, on which the girls are already dead, but the clients don't know it yet. When the clients call and start a conversation, they quickly learn that the girls that they desire have been killed by clients or pimps. This educational integrated campaign allowed a strengthening of the lobbying in favour of the penalisation of clients of prostitution in France.

  • Digital
  • Direct
  • Radio

AWARDS & PUBLICATIONS

  • 1 x Clio Award Gold
  • 2 x LIA (1 Silver, 1 Bronze)
  • 2 x Epica (1 Gold, 1 Silver)
  • 5 x Eurobest (2 Gold, 2 Silver, 1 Bronze)
  • 1 x Cannes Lions Bronze
Mouvement du Nid Girls of Paradise McCANN Mouvement du Nid Girls of Paradise McCANN

Others projects

McCANN Paris Balmain

COLOR RICHE X BALMAIN

mouvement-du-nid

Bad Pleasure

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28-34, boulevard du Parc
92200 Neuilly-sur-Seine

Phone : 01.47.59.34.56