To share our wishes for the new year coming, we have created a 100% mobile experience in the spirit of the festive season. Thanks to his smartphone, the user can play with a suprising digital snow ball. By clicking, he reveals hidden animations and, by shaking, he can discover a rain of surprises. This project demonstrates the integration of the McCANN group: the illustration was developed internally, while the development was entrusted to MRM//McCANN.
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