This website uses cookies to improve access, usability, functionality of the website and the service provided during your visit.
If you stay on this website we consider you agree with the use of cookies.

OK
@GuiltyTags Innocence en Danger McCANN Paris
Close

@GuiltyTags by Innocence in Danger – Using a social network to highlight the network of violence against children.

Advertising agency McCANN Paris has partnered with Innocence in Danger, a worldwide movement for the protection of children to create @GuiltyTags, a social media campaign which illustrates the responsibility of communities for their children. Using Instagram, it tells the stories of 9 children based on real cases – then tags all the people responsible for what happened to those children. To recreate each community – 60 profiles and more than 1650 posts were created. By exploring each profile linked to each child – people can discover how each person was responsible – whether by neglect, direct action or simply by failing to speak up about the signs. The story of Sophie for example, who was severally neglected - can be discovered by clicking on tags that link to people like her dad, doctor and teacher – where you’ll discover small but alarming signs that she is being hurt and that no one is taking action. A true social campaign that uses the tag functionality enables @GuiltyTags to intricately recreate communities on social media – and in turn allows people to explore them in endless ways to discover the shared responsibility.

  • Instagram campaign
  • Digital Billboard
Innocence en Danger GuiltyTags McCANN Paris Innocence en Danger GuiltyTags McCANN Paris Innocence en Danger GuiltyTags McCANN Paris

Others projects

chocapic

Save your inner child

OM McCANN Paris Controle de la Poitrine

#CONTROLEDELAPOITRINE

map

28-34, boulevard du Parc
92200 Neuilly-sur-Seine

Phone : 01.47.59.34.56