Justin Bridou, leader of the "saucisson sec" market in France, launches a new communication campaign about sharing. The insight? Whether it's in real life or on social networks, people share everything. And sometimes, things shouldn't be shared. From this idea, Mccann Paris brings a new perspective on sharing with five films where the protagonist ends up sharing a little too much - creating some very awkward moments. These five movies directed by Adrien Armanet showcase his trademark actor direction and perfect comedic timing, proving food advertising doesn't have to follow conventional recipes.
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