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#OMALAFOLIE, McCANN, L'Olympique de Marseille

#OMALAFOLIE

#OMALAFOLIE by l'Olympique de Marseille

A passionate cry from the heart that lasts longer than just the time of the game, a passion that has been uniting people from all different backgrounds for decades, regardless of class, religion, or anything else. A message that represents the crazy and unconditionnal love that the fans have for their team, united under blue, white and gold, to support their team every step of the way. Because the OM is much more than just a football team, it's a passion that unites the people of Marseilles and thousands of fans in France and around the world. The Olympique de Marseille is launching with McCANN Paris a new brand communication platform that whose first representation is the season pass campaign for 2017-18, inviting members and futur members to go to http://omalafolie.fr to get their passes. In order announce this new positionning the launch is completed by radio, OOH, and Social Media presence and activations.

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