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A.S. Adventure, Nice, Retail, McCANN

Ready to go outside ?

"Ready to go outside ?" with A.S. Adventure

A.S. Adventure launches its first boutique in the South of France within Polygone Riviera. By offering more than 500 brands of Lifestyle and Outdoor clothing and equipment, the Belgian brand offers a range and an expert service to all lovers of urban or outdoor adventure. McCann accompanies this successful retailer for its deployment in the French territory, launching a local communication campaign to develop its notoriety and call out with a simple hook, summarizing the positioning of the retailer: “Ready to go ?”. A promise of lifestyle escape that will seduce more than one. The opening of the shop is accompanied by event operations at Polygone Riviera: a gigantic trompe l'oeil and a lift of the shop transformed into a ski cabin. Tags and clean tags were also deployed in Nice, in Cagnes-sur-mer and near the pedestrian crossings of Polygone Riviera. Everything to make you embark on an adventure!

  • OOH
  • Radio
  • Activation
A.S. Adventure, Nice, Retail, McCANN A.S. Adventure, Nice, Retail, McCANN A.S. Adventure, Nice, Retail, McCANN A.S. Adventure, Nice, Retail, McCANN

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28-34, boulevard du Parc
92200 Neuilly-sur-Seine

Phone : 01.47.59.34.56