Rousteing’s revolutionary vision meets L’Oréal Paris’ cult lipstick range : Color Riche. L’Oréal Paris and Balmain join forces to collaborate on the creation of the new Color Riche collection imagined and designed by Olivier Rousteing. The film, directed by Colin Tilley, follows our 3 tribes in their environment before seeing them join forces on a Parisian rooftop with Olivier Rousteing. The message ? UNITED, WE ARE INVINCIBLE.
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