In the fight against breast cancer, Nestlé Fitness wanted to encourage women everywhere in the world to do a self examination. Knowing that October would already be a very “pink” month, the challenge was to attract attention in a simple and engaging way. So we created the Bra Cam, a bra with a small hidden camera. The film shows how breasts attract lots of attention. All to convey one simple message: your breasts are checked hundreds of times every day, so when was the last time you checked your own?
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