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Bra Cam by Nestlé Fitness

In the fight against breast cancer, Nestlé Fitness wanted to encourage women everywhere in the world to do a self examination. Knowing that October would already be a very “pink” month, the challenge was to attract attention in a simple and engaging way. So we created the Bra Cam, a bra with a small hidden camera. The film shows how breasts attract lots of attention. All to convey one simple message: your breasts are checked hundreds of times every day, so when was the last time you checked your own?

  • Vidéo online

AWARDS & PUBLICATIONS

  • 1 x Lovie Awards - Silver dans la catégorie ONLINE ADVERTISING / VIRAL ADVERTISING

Others projects

Mastercard campaign platinum

Platinum

the hair battle l'oréal paris

The Hair Battle

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28-34, boulevard du Parc
92200 Neuilly-sur-Seine

Phone : 01.47.59.34.56