WE ARE THE OM NATION How to bring together the passion that surrounds the Olympique de Marseille with the club's new development project? The city of Marseille and its club share the same identity: rebels, outsiders, fighters who are not recognized for their true worth. This fighting passion, made of courage and unconditional solidarity, goes beyond borders and what divides us to unite us in a universal way. It gives birth to the OM Nation. This new brand platform comes to life through the 2018 - 2019 season ticket subscription campaign, featuring figures of the OM Nation - players and city residents - covering themselves with the club's jersey. Every OM fan is different, but every single one is united by the same passion, all else disappears behind the colors of the brand. This campaign was deployed through a manifesto film, a print campaign, on display and Social Media.
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