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Vogue McCann Paris Non Issue L'Oréal Paris
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The Non-Issue

In response to a youth-obsessed culture, where older women feel invisible, L’Oréal Paris and British Vogue have come together to launch “The Non-Issue” issue – a special augmented publication. This collaboration between British Vogue, L’Oréal Paris, McCann London and McCann Paris highlights that age shouldn’t be a problem. This edition also provides an interactive part in augmented reality, enabled by Facebook’s Spark AR platform and available via a Messenger code on the front cover.

  • Social media / PR campaign
VOGUE THE NON-ISSUE McCann Paris VOGUE THE NON-ISSUE McCann Paris VOGUE THE NON-ISSUE McCann Paris VOGUE THE NON-ISSUE McCann Paris

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