McCANN Paris and the French dry sausage brand Cochonou present their new campaign, which reveals for the first time what is behind the iconic Vichy fabric of Cochonou products. The video presents the finished product, emphasizing its quality, but also shows the breeders and animals that usually stay behind the scenes. The ambition of this campaign is to highlight the tradition and know-how of French sausage with a clear response to the current expectations of consumers, who want to consume in a more responsible way.
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