A generation of young adults grew up loving CHOCAPIC, but they’ve forgotten about it or moved on to other breakfasts. Our mission was to reconnect this audience with CHOCAPIC and with their inner child via humor, nostalgia and the delicious chocolate taste they love. We created an integrated campaign to help them bring back that inner child and keep it alive. Ultimately, we helped adults everywhere feel good about allowing themselves to enjoy the childhood pleasure of CHOCAPIC.
28-34, boulevard du Parc
Phone : 01.47.59.34.56