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Bad Pleasure for Le Mouvement du Nid

Since 2015, McCann Paris has worked with the Movement du Nid to create and produce a communication campaign to sensitize and mobilize the public against the violence of prostitution. The campaign is based on a strong insight: in prostitution, there is very little pleasure for the prostitute, or for the client. The only people getting pleasure are the ones who earn money in the prostitution networks and abuse the women trapped in this system. The film is built around an intriguing acoustic and visual crescendo, directly exposing the viewer to the eyes of these executioners, and their unbearable groans of "pleasure".

  • Film

Others projects

Aoste Irresistibles pre-rolls

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You’re the chef!


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