Cookie policy
Cookie policy

The present cookie policy is applicable when consulting the site accessible at “” (hereinafter the “Site”). The purpose of the Site is to provide Internet users (i.e. any natural or legal person who visits or uses the Site, hereinafter referred to as “users” or “you”) with information enabling them to discover the activity and news of McCann Erickson Paris (hereinafter referred to as “McCann”).

McCann, may use cookies on its Site subject to the choices you have expressed concerning these cookies. The purpose of this policy is to help you better understand:

    • how the cookies that may be installed on your computer, tablet or smartphone when you visit the Site work and what their purpose is;
    • how to configure your choices concerning cookies;
    • how to consult and manage your cookies.

What are cookies and what do they do?

Cookies are small text files that are installed on your device (computer, smartphone, tablet, etc.) by the websites you visit. They are widely used to enable websites to function, or function more efficiently, as well as to provide information to website owners. These cookies help the websites to understand how you use the various features of the websites and can be used to improve your browsing experience on the websites.

Some cookies are essential to the use of websites, while others help optimize the use of websites and personalize the content displayed. Cookies are generally used to measure and analyze website traffic and use; to store your browser’s display preferences (language used, display settings, operating system used, etc.) and adapt the presentation of websites during your visits; to implement security measures; to adapt advertising content inserted on websites, etc.

What cookies does McCann use and for what purpose?

McCann uses cookies to better understand how the Site is used by users and to improve the user experience of its Site. Cookies placed on the user’s terminal from the McCann Site are deposited by McCann.

Below is a list of the cookies that McCann may use on its Site. You can indicate your choices regarding the use of cookies by McCann in the cookies banner on the Site.

    • Analytics cookies: McCann uses analytics cookies to collect information about how you use our Site, including how you navigate our Site, which pages you visit on our Site, and how long you stay on a page of our Site. These cookies help McCann to improve the performance and user experience of its Site. Some of these cookies are persistent cookies that remain on your device for a certain period of time after the end of your browsing session, unless you delete them. These cookies are provided by a third-party analysis provider, Google Analytics. Refusing to accept cookies or deleting them will not affect your browsing experience on the Site. For more information on cookies from third-party analysis providers, please click on the following link: 
    • Third-party cookies: In certain circumstances, McCann works with third parties to provide you with certain services such as additional features (including the ability to view videos on its Site) and to connect you to certain social networks. These third parties use cookies to collect information on the Site, including via plug-ins and widgets. Some of these cookies are persistent cookies that remain on your device for a certain period of time after the end of your browsing session, unless you delete them.

What information is collected through cookies?

The information McCann obtains through cookies is information about the type of browser and device you use, traffic patterns, the sites from which you access the Site. This information may also include details of your use of the Site, including language preferences, pages visited, interactions with the Site, the pages that led you to the Site, the location of access to the Site, the date of access to the Site and other information about your use of the Site.

The sole purpose of the data collected by McCann is to measure the number of visitors to its Site, to provide you with easier access to the services offered and to improve your browsing experience on the Site.

How are you informed?

When you visit the Site for the first time and McCann plans to save cookies on your device, McCann informs you that it may save cookies to analyze the audience and traffic on its Site, improve your navigation on this Site and offer you interactive features with third parties, particularly with social networks, using an information banner located at the bottom left of its Site.

By clicking on the “Accept all” button on the banner, you agree to the recording of these cookies. You can refuse the recording of these cookies by continuing your browsing without clicking on the “Accept all” button on the Site’s cookies banner, or by clicking on the “Close” button on the cookies banner. You can also configure your choices concerning the recording of cookies by McCann by clicking on the “Configure” button on the cookie banner. You can also change your mind at any time by adjusting your cookie settings using the “Adjust” button on the cookie panel.

How to view and manage your cookies

• Manage your cookies using the “Settings” button on the cookies banner: A module allows you to choose which cookies you wish to accept and which you wish to reject on the Site.

• Managing your cookies from your browser: 

For the most common browsers, you can :

    • see which cookies are active in your browser settings ;
    • configure your browser so that cookies are stored on your device or rejected, either systematically or depending on the sender.

You can also regularly delete cookies from your device via your browser.

However, don’t forget to configure all the browsers on your different terminals (tablets, smartphones, computers…).

To manage cookies and your choices, each browser’s configuration is different. It is described in your browser’s help menu, which will tell you how to configure your cookie choices. For example:

For further information, please visit the website of the Commission nationale de l’informatique et des libertés:;

Contact McCann

If you have any questions about this cookie policy, please contact McCann by e-mail at the following address: